Ash Bala

Author of *Secure The Bag* — a Gen Z guide to building wealth, identity & peace.

Secure The Bag isn’t just a book.
It’s a vibe, a framework, and a financial soft launch.
Think: wealth + identity + peace — made Gen Z-friendly.

If he won’t split rent, he’s not a business partner.

From the Book - Secure the Bag

Budgeting is sexy. Investing is the new love language.

From the Book - Secure the Bag

You don’t need a trust fund. You need trust fund energy.

From the Book - Secure the Bag

COMING SOON

*Secure The Bag: A Gen Z Guide to Building Wealth*

Chapters on identity, soft life wealth, digital income, dating + money, and more.